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Providing Digital Marketing Solutions & Strategies to B2B companies enabling high performance B2B Sales Teams from Leads To Sales

We help B2B companies selling complex product and solutions leverage digital marketing methodology and sales technology in generating and nurturing leads in their buying journey

Awareness

Consideration

Decision

Implementation

Find Out More on our B2B Digital Marketing Services

Aligning B2B Digital Marketing to B2B Sales

Aligning Marketing efforts and Sales engagements are critical in B2B companies. Digital channels drive leads to the top of the funnel and nurture them to become an opportunity for Sales engagements. In addition, digital channels can be used during the sales process to engage with different buyers personas in the decision process providing insights and building value and relationship.

With better alignment between Digital Marketeers, Business Development Reps and Sales people, B2B companies can drive better close rates and customer retention.

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Digital Marketing Strategies B2B vs B2C :

B2B Digital Marketing is different from B2C Digital Marketing

The approach to Digital Marketing for companies selling to companies (Business to Business- B2B) is different from Companies selling to Direct consumers (Business to Consumer-B2C). The key difference in digital marketing for B2B vs B2C is the desired outcome; B2C digital marketing is focused on a purchase transaction where a B2B desired outcome is a Qualified Lead to nurture and build a relationship. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing decisions.

 

B2B Digital marketing is coupled with Solution Sales engagements to guide to a purchase and implementation.

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FulQrum provides our clients with pragmatic B2B Digital Marketing strategies and execution coupled with a B2B solutions sales engagement.

Digital Marekting for B2B Corporate sales
Our Service Offerings to B2B Companies

  • B2B Digital Strategy

  • Content marketing

  • Hybrid (digital and outbound call) Lead Generation strategy

  • Buyer Persona development

  • Buyer persona based Lead Development & Nurturing

  • Sales & Marketing Automation

  • Inbound Marketing

  • Landing page strategy

  • Sales & Marketing process mapping and development

  • Frictionless Sales & Marketing

  • Sales and Marketing alignment

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Find Out More on our B2B Digital Marketing Services

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